I would like to do 3 10 second motion pieces- a combination of live action footage and typography. It's going to be a branding project at the same time. The 10 second pieces will be so called "bumpers"- a brief announcement placed between the programs on tv. The bumper will announce what's "coming up next". The main challenge is to stay within brands characteristics, style and draw the viewers attention. MTV is mostly targeted at young audience, it's a modern brand, often shocking and pushing the boundaries of what's controversial and what's not.
The 10 second pieces will be based on the idea of existence of 10th dimensions and specifically on the 4th and 5th dimensions. Here is more information http://www.youtube.com/watch?v=JkxieS-6WuA I am going to explain much more in class. Below are the mood boards/ styleboards to give and idea of how the spots are going to look like.